Decades ago, it was reported that a Land Rover was the first vehicle to be seen by almost one-third of the world's developing population. For those individuals, the versatile vehicle required no selling, but for the rest of the world, the message of the vehicle's capability and versatility still needed to be conveyed. Land Rover's initial ads were nothing short of iconic, but with the launch of the Range Rover in 1972, they weren't just selling to farmers and governments anymore. Instead, their advertising campaigns needed to be directed at the affluent, yet adventurous customers they hoped to lure in.
These days, with headlines such as "Sometimes you have to get out and push a Range Rover" and "We send all of our customers downhill without brakes" I doubt the ads would even make it out of the legal department.
1.) Introducing the most beautiful vehicle in the world.
2.) You've never seen an interior like this before.
3.) Take your kids to the game.
4.) Lots of people use their Range Rovers just to run down to the corner.
5.) Few luxury cars come with an exterior as beautiful as ours.
6.) Once in a while we take a Range Rover around the test track.
7.) And you thought your teenagers were rough on a car.
8.) You can drive it as if it were your brother-in-law's.
9.) In some parts of the world, this isn't off-road driving.
10.) Where do you suppose they keep the Range Rover?
11.) At last. A Range Rover that won't last forever.
12.) You're about to see a luxury become a necessity.
13.) It gives new meaning to the term upward mobility.
14.) No one has ever had a Range Rover this long.
15.) Sometimes you have to get out and push a Range Rover.
16.) Breathe easier underwater.
17.) Reduce your salt intake.
18.) This year Range Rover comes with a bit of marble.
19.) Rover. Taking motoring years ahead.
20.) We send all of our customers downhill without brakes.
For more Land Rover advertisements, checkout the excellent collection at roverhaul.com