Adventure travelers often overlook the important role that quality apparel plays in not only the success of their trip, but also their enjoyment of it. Overlanders, for example, are known for covering vast distances containing difficult terrain and varied climates—while carrying all of their possessions with them. Unless you're driving a Unimog, the chances are that storage space along will force you to require some versatility out of your clothing. The 2013 Edition of Overland Expo saw recognition from some of the best in the adventure apparel business—so we decided to check out the latest and greatest they had to offer to overlanders.
AETHER - http://www.aetherapparel.com/
It's hard to not like Aether Apparel (pronounced "ether"). The company's branding, lifestyle, and image go hand-in-hand with adventure travel in a curious, if not mysteriously enchanting way. Known for combining highly-technical performance fabrics into sleek, modern, city-friendly designs; Aether is perfect for those who need apparel just as much at home in Los Angeles just as much as it is in the mountains.
The cleverly named "Aetherstream" was at the show. http://www.aetherapparel.com/journal/aetherstream/
The company's founders brought their GS Adventures to the show.
Triple Aught Design - http://www.tripleaughtdesign.com/
TAD has become popular in overlanding and adventure travel circles for blending purposeful styling and high-quality materials with stellar construction—most of which is done right in San Francisco where the company is based. The company took a unique perspective on showing why their products are great for overlanders by curating an assortment of field-used products from people throughout the community and telling the story of what they put their gear through.
A TAD logo'd Montana Canvas tent housed all of their goodies.
Well-used gear was sprinkled throughout the tent.
Mountain Khakis - http://www.mountainkhakis.com/
Representing the Jackson Hole-based brand for the first time at Overland Expo was the Mountain Khakis Life Untucked Tour. The tour has been traveling all around the country in a American Expedition Vehicles Double Cab Brute riding on 37" tires, visiting local shops and getting the Mountain Khakis word out there. Their stopover in Mormon Lake made quite a few people jealous—including myself.
Contrary to the name, Mountain Khakis makes much more than khakis, they've recently unveiled an entirely new line of quick-drying synthetic shirts and pants that are perfect for the kind of varied adventures we all enjoy.
Another long-time supporter of the overland community, ExOfficio was out in force showing off their latest apparel for the community. I was impressed with some of their latest designs which had a (much-welcomed) slimmer fit and were paired with new patterns. Their summer line is certainly worth checking out if you're looking to invest in some clothing that will be around for quite a while, no matter how much abuse you show it—as I'm writing this, I'm wearing my 8-year-old Airstrip shirt that hasn't failed me yet. Oh, and if you haven't checked out their underwear, you need to do so, now.